Stop wasting Shopping budget on products that never convert.
The adstrong Studio Labelizer automatically segments your entire product catalogue into performance labels. So your budget flows to the products that actually sell, not the ones that burn it. Starting at 99€/month.
Get StartedHow our Labelizer works
What we do
Your feed, automatically labelled
What you do
Budget reallocated
Less spend, more revenue
Your outcome
More ROAS
Product feeds lack performance data for proper campaign optimization.
Your budget pays for it.
No matter how clean your product data is, it lacks information on how the products perform on Google Ads. Hence you can’t optimize your Google Shopping campaigns on product-performance data.
Half your budget, wasted. Up to 50% of your Shopping budget goes to products that never convert. You are paying to advertise items that will not sell.
New products get ignored. The algorithm sticks with what it already knows. Fresh products and seasonal lines never get the impressions they need to prove themselves.
Good averages hide bad spending. You set ROAS 5×. Google hits it by averaging an 8× product with a 2×. Half your budget burns, and the average still looks fine.
Manual labeling is time-consuming. Segmenting a catalogue by hand means spreadsheets, exports, and re-uploads every time performance shifts.
Segment your products with adstrong Labelizer
and your profit will soar.
Minimise wasted ad spend. Eliminate waste by reducing ad spend on Losers and Suspects and redirecting this spend to your Winners and Supporters.
Maximise revenue. Boost your revenues by giving your Winners and Supporters the budget they deserve. Find more Winners and Supporters in your Unknowns and Suspects.
Regain control over PMax. Google Shopping runs on automation. The Labelizer gives that automation a direction. Feed Google clear product segments and guide the algorithm toward efficient bidding.
From feed to labelled campaigns
in three steps.
Connect. Link your Google Ads and Merchant Center accounts. The connection uses a Supplemental Source Feed, a standard Merchant Center feature. About 5 minutes, no coding.
Label. The algorithm classifies every product on click volume and ROAS, automatically on your own defined schedule, your strategy and your rules. No manual segmentation.
Campaign. Export your labelled feed and use the custom labels to structure your campaigns. Google’s algorithm now knows exactly where your budget generates the biggest impact.
Export labelsMerchant CenterSupplemental feedDownload .csvcustom_label_0
The labels decide where your budget goes. A CSS decides how far it gets.
The adstrong Studio Labelizer makes sure your budget reaches the right products. A Comparison Shopping Service makes each euro of that budget bid higher. One adstrong CSS is already included in your Studio plan. Your account and your campaigns stay yours, and we never need access to either: the only thing that changes is which CSS your products are listed through.
What a 1.00 € bid is actually worth. You do not pay more. What changes is how much of your bid ever reaches the auction, and 1.00 € against a 0.80 € baseline is where the up to 25% boost comes from.
On Google's default CSS. Google Shopping Europe keeps up to 20% of your Shopping ad spend.
On an adstrong CSS. The full bid goes into the auction. Same budget, higher position.
Plug & play. Switching is done within seconds, with no IT work and no campaign restructuring.
Nothing to risk. Built in cooperation with Google, and 100% Google policy compliant.
Rated by the people using it. 4.9 stars on Google Reviews, from more than 1,000 customers.
Over 20% of all CSS Centers worldwide run on adstrong. Your CSS and the adstrong Studio Labelizer come from the same provider, which leaves one contract and one place to ask.
Every product gets a label. Labels drive your campaigns.
The adstrong Labelizer analyses your products specified by your own schedule. Two factors decide the label: click volume and ROAS. Each product is automatically assigned a label that connects straight to your Google Ads campaigns via a custom label in your feed. No manual segmentation. No spreadsheets.
Automatic. Products move between labels as performance changes. No manual updates needed.
In control. Feed Google clear product segments and guide the algorithm toward efficient bidding.
Understand what every label means and exactly how to act on it.
Winners
Your top performers. Less than 10% of your products, but responsible for 80%+ of your revenue. Give them the budget they deserve and push them harder.
- Under 10% of your products
- 80%+ of your revenue
- Give them the budget they deserve
Supporters
Close to Winner status. Products that convert well but don’t yet have enough volume. Give them more visibility and watch them level up.
- Convert well, not enough volume
- Close to Winner status
- Give them more visibility
Losers
Eating your budget. Products eating your budget without returning conversions. Deactivate them and shift budget towards profitable campaigns.
- Budget spent, no conversions
- Deactivate the worst offenders
- Shift spend to profitable campaigns
Suspects
Silently burning money. Products with few clicks and low conversions. Find hidden Supporters and reduce spend on the rest.
- Few clicks, low conversions
- Silently burning money
- Find the hidden Supporters
Unknowns
Dormant, not dead. Products with zero impressions and clicks. Decide which dormant products to optimize.
- Zero impressions and clicks
- Dormant, not dead
- Decide what to optimize
Powerful custom rules & product groups.
Included in adstrong Studio.
Label rules on product groups. Assign labels to any product group using individual rules per group: target ROAS, click thresholds, or your own.
Create your custom rules. Default labeling uses clicks and target ROAS. Add rules on your own KPIs and feed attributes: brand, pricing, profit, shipping, seasonality.
Built for advertisers who want results,
not more complexity.
One brand or fifty clients. Whether you manage Shopping campaigns for one brand or fifty clients, the segmentation infrastructure is the same.
Shopping or Performance Max. Labels work in any campaign type that supports product group segmentation.
Spend smarter from day one. Stop guessing which products deserve budget.
adstrong Labelizer has every feature you need.
Built to run itself.
The adstrong Labelizer is built to run itself. Powerful enough for managing hundreds of accounts. Simple enough to set up in minutes.
5-bucket classification. Winners, Supporters, Suspects, Losers, and Unknowns: a complete performance picture that clearly separates dormant products from low performers.
Custom data sets. Select feed label sources individually or in groups. Define exactly which data drives your classification strategy.
Custom rules. Set labels flexibly based on your own logical expressions and business rules.
Price benchmark labels. Compare your product price against Google’s benchmark price. Automatically label products as above, matching, or below benchmark.
Flexible scheduling. Run label creation monthly, weekly, on a specific calendar day, relative to end of month, or manually on demand.
Product groups. Segments with individual strategies for specialised classification in the 5 buckets and price benchmark.
In-app notifications. Get notified of successful runs and urgent issues that need your attention, directly inside the app.
Full mobile support. Manage and review your labels on any device. Fully mobile-optimised, a capability no competitor currently offers.
Conversion delay adjustment. Adjust the date window of your performance analysis to avoid unintended label shifting due to missing reported conversions.
User-defined price variance. Set your own tolerance threshold for price benchmark labels. Define exactly when a product is above or below benchmark.
Custom label names. Rename labels to your own values. Perfect for teams switching from inferior labelizers, no campaign restructuring required.
Supplemental feed as file. Export your labels as a supplemental feed file to upload directly in Google Merchant Center. No API required.
Automatic recommendations. AI-powered suggested values for your strategy configuration, based on your account’s historical performance.
adstrong Academy. In-depth guides and tutorials to help you get the most out of the Labelizer and build a smarter Shopping strategy.
Dedicated Premium Support. Our team is here to help you set up, troubleshoot, and grow. Support is included with your plan.
Take the boost on its own, or the whole adstrong Studio including Labelizer.
Start with a 30-day free trial.
adstrong CSS
- Up to 25% CPC boost
- All 21 CSS countries
- Registration in under three minutes
- Setup done by us, with no access to your accounts or data
- Keep your existing Google support
adstrong Studio + CSS
49€/additional Merchant Center for White Label CSS customers.
- 1x adstrong CSS included, with up to 25% CPC boost
- Performance based product segmentation
- Price Benchmark Data
- Custom product sub-segments
- Advanced custom rules engine
- All global countries included
- 5-Star premium support for adstrong Studio
- 30-day free trial
adstrong White Label CSS
Individual trial period on request. Everything in the adstrong CSS, plus:
- Customized CSS name, your brand name or a keyword
- CTR uplift
- Millions of free brand and keyword impressions
- Up to 8% additional free traffic
- Access to Google Premium Support
- adstrong Studio Labelizer included
- ... and many more benefits
¹ Prices for business customers, excl. VAT.
adstrong is trusted by 1,000+ advertisers and powers over 20% of CSS Centers worldwide.
Advertisers, Merchants, Shops, Agencies & Brands
of CSS Centers worldwide run on adstrong
of revenue comes from ~10% of your products
Questions, answered.
Start your free 30-day trial now.
- Setup in under 5 minutes
- No developer needed
- Cancel anytime
Prefer to talk it through first? Book 30 minutes and we will look at your catalogue together.
Book a call
